For many Organic is a food trend. For us it is a principle. The name virchuous has taken inspiration from the dictionary word ‘virtuous’ meaning ‘pure, righteous, morally correct, ethical, honest, honorable, incorruptible, noble’. And that is all what Virchuous as a brand of organic and gluten free foods stand for. Our fundamental premise is ‘Health and Taste’, in that order. We work hard towards becoming a sustainable and rapidly growing food brand which is essentially organic and will grow on to become the world’s largest and most respected organic brand in as many countries as we launch in.
We endeavour to bring in a positive change in the way people eat, through education and awareness, and changing our priorities from ‘Profitability with Responsibility’ to ‘Responsibility with Profitability’